Where business mindset meets creative spirit

Insights, information and inspiration to create and share your story more effectively.

The Engagement Carrots

Here’s the thing about employee engagement: it’s more than an alliterated buzzword. Employee engagement is an office-culture adhesive. It's Gorilla Glue at the best of times. At the worst of times, it’s a not-so-sticky piece of Scotch tape that has touched your thumb for too long. While some teams are natural BFFs, most need a few carrots to coax them toward becoming a well-oiled, engaged...

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Make the Jump: Surviving the Purge

It’s the great purge season. Or, perhaps more kindly, the great reset. Welcome to the turn of the year when we say out with the old and in with the new - whether we’re talking about goals, resolutions or inboxes. We take stock of where we are in the world and what is to come. And we consciously (or otherwise) clear the path for new inspiration and inputs. Thus, all inboxes and the emails that...

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Crisis Crosshairs: Gas Masks, Social Media Subterfuge & the NFL Draft

You know the image. Tears of joy streaming down a young man's face as he hugs the NFL commissioner. After years of hard work in the trenches and weeks of speculation, rumors and every misstep catalogued by prospective employers, a football player gets picked to compete at the highest level. Last night 31 men fulfilled the dreams of playing in the NFL, but Laremy Tunsil paid a much steeper...

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How to engage Millennials: Influencing the Influencers

You may have noticed that millennials are dominating today’s headlines, causing a stir for companies tasked with hiring this growing demographic, and poking holes in traditional marketing and economic models. So what’s all the fuss about?
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How to Avoid Saying Terrible, Horrible, No Good, Very Bad Things

Your mother likely said more than once, "If you don't have something nice to say, don't say anything at all."

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Tips to Manage Your Personal Brand Online

Moments before addressing a group of Google employees, Conan O'Brien tweeted: 
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