March 27, 2011 by rsadmin

Make the Jump: Mind Mapping, Madvocates, Lemonade & Coffee Talk

Make the Jump... a weekly roundup of insights, observations, tools, techniques and musings to provide a spark.


Mind Mapping to Ragan's PR Daily for this nugget. In my constant search for productivity tools that work for me, help capture ideas and spur action I try out a few every couple of months. I've been working a bit with OmniFocus which utilizes the GTD (Getting Things Done) philosophy. But I'm finding it a bit bulky for my needs. Enter - "...combines mind-mapping with list-building (in color). The latest in a long line of tools to help organize your thinking online, is worth a try—even if just for the fun of it." Loving the simplicity and ease - we'll see how I feel in a month :-)


We often talk about the power of advocates, those brand evangelists who love your product, company, organization or personality so much they will freely share that love. In our heart of hearts, we hope that their raves will outweigh the rants.
Well, beware the Madvocates, because "Hell hath no fury like a Champion scorned." As MarketingProf's Bad News (About Brands) Travels Fast describes:

More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report.

Such consumers—defined as "Madvocates" in the report—are predisposed to negative word-of-mouth (WOM) practices after suffering bad experiences with brands.

Interestingly, loyal consumers are even more likely than the general population to sour on brands: 31% of "WOM Champions," consumers who are active promoters for the brands they love, say they are more likely to share a bad experience with a brand than a good one.

Lemonade: Detroit

It's been disheartening to see the numerous multi-media example of what Detroit has become - culiminating in the powerful photo series Ruins of Detroit by Yves Marchand and Romain Meffre

But every downfall should have a rebound. The story of what Detroit could be - and those that are turning lemons into lemonade is equally impactful. Who doesn't love a comeback?

Case in point, Bloomberg's recent piece on Detroit outgrowing Silicon Valley in Technology Jobs. And, the masterful documentary being crafted by the minds behind Lemonade the Movie (a film about 16 advertising professionals who lost their jobs and found their calling).

Lemonade: Detroit is a film about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities. Instead of sensationalizing blight, “Lemonade, Detroit” will sensationalize hope, told through the intensely personal stories of those who are turning the city into what it will become. (the above image is courtesy artist Hugh MacLeod)

If you believe in the power of the comeback, and sensationalizing hope and resiliance, you can become a producer of the film by buying a frame to help bring the film to the screen. A cool twist on the Kickstarter vibe.

Coffee Talk it coffee talk, call it a tweetup, call it a monthly salon….We’ll call it a meeting of the minds over a casual cup of caffeine. (Props to Brian of Idaho Ad Agencies for the inspiration!)

PR pros, writers, marketers, communicators of all stripes – join us on First Fridays sometime between 8am-9:30am to meet with your peers in the wide world of communication and share the burden of your insane idea, your newest challenge or your recent triumph. Or, just chat about the latest headlines of PR gone good and PR gone bad.

The Cole Marr Coffeehouse in 8th Street Marketplace is a two-story casual locale to grab a cup of java and settle into a comfy couch and share those big ideas. Kickstart your day by joining your fellow communicators & PRSA Idaho members here on First Fridays! First First Friday is April Fools at 8am.

P.S. Remember to RSVP for PRSA-Idaho's spring meeting on March 31 at 12:30pm where we'll tackle communication and legal issues in Idaho with Assistant Chief Deputy Attorney General Brian Kane. Plan on attending if you:

- handle public meetings
- produce documents in support of government agencies
- write a blog or website
- act as spokesperson for state or local agency
- are a reporter

Meeting will be at 12:30 p.m. in the Simplot Conference Center at 999 Main Street, Boise. RSVP by Mar 29 to Sydney Sallabanks at A boxed lunch will be served. Due to limited seating, members and guests who RSVP are asked to cover the cost of registration if they fail to attend without cancelation by March 30. Registration is $15 for members and guests and $5 for PRSSA students, cash or check.

- Jess Flynn




Tagged With: Make the Jump, Social Media, Small Business