College of Western Idaho


Conceptual Boise Campus Plan

The College of Western Idaho commissioned CTA Architects Engineers to begin preliminary conceptual planning and due diligence on a piece of land in Boise’s West End for a permanent Ada County campus in the fall of 2015. CTA partnered with Red Sky to lead public involvement efforts and media relations to drive awareness and engagement in the process. Red Sky leveraged offline and online channels – from community workshops and vision sessions, to development of a custom microsite, to outreach on social and community channels – to gain insights from busy neighbors, students, College of Western Idaho faculty and community members. Efforts resulted in more than 300 participants in the sessions and surveys, coverage across all market media outlets and significantly increased web visitation to project-specific sites.

Campus Plan Site
Expertise Applied
  • Strategic Counsel & Planning
  • Public Engagement
  • Content Strategy & Development
  • Media & Influencer Relations
About Amanda Watson

Amanda is a process person. She enjoys looking at a situation from a 50,000-foot view and then boiling it down into possibilities, an actionable plan and — most importantly — translating that plan into results. Her experience in public relations spans public, private and nonprofit sectors specializing in messaging, crisis planning and response, stakeholder engagement and project management.

Want to Talk?

Contact Amanda Watson directly or call our office with any questions.

Stories Matter

Creating and sharing stories that matter is our why. It’s why we do what we do. We exist to help you communicate your why and thoughtfully weave it into every story you tell — whether it’s a social media post, a news article, a video, on your website or anywhere you connect with your audiences.