Conceptual Boise Campus Plan
The College of Western Idaho commissioned CTA Architects Engineers to begin preliminary conceptual planning and due diligence on a piece of land in Boise’s West End for a permanent Ada County campus in the fall of 2015. CTA partnered with Red Sky to lead public involvement efforts and media relations to drive awareness and engagement in the process. Red Sky leveraged offline and online channels – from community workshops and vision sessions, to development of a custom microsite, to outreach on social and community channels – to gain insights from busy neighbors, students, College of Western Idaho faculty and community members. Efforts resulted in more than 300 participants in the sessions and surveys, coverage across all market media outlets and significantly increased web visitation to project-specific sites.