Village at Meridian Market Launch

Situation

Shopping is no longer a quick run into a dark mall to grab a forgotten birthday present; shopping has become an experience — a time for families to relax in a park, girlfriends to share a bottle of wine on a patio and for couples to reconnect over a gourmet meal. CenterCal’s The Village at Meridian offers Treasure Valley residents this unique, experiential opportunity. Red Sky was tasked with building awareness and interest for The Village at Meridian’s offering of upscale apparel, specialty retail, dynamic outdoor spaces and special events.

Strategy

To elevate awareness and help differentiate The Village at Meridian, Red Sky recommended and led the following public relations efforts:

Media Relations Campaign
  • Pitched stories on economic impact, hiring practices, construction innovation and environmental considerations to trade and local media prior to grand opening celebration
Event Support & Facilitation
  • Hosted VIP sneak-preview event for community business leaders, key social media influencers and local media
  • Led media-focused portion of the grand opening celebration
Social Media Campaign
  • Developed usage guidelines and managed social media platforms seven days a week, leading up to and including live coverage of grand opening event
Results

The Village at Meridian received press from eight Treasure Valley news outlets:

  • KTVB
  • KBOI-TV
  • KIVI Fox 9 / Channel 6
  • Idaho Statesman
  • Idaho Business Review
  • Idaho Press Tribune
  • Meridian Press
  • Boise Weekly

The total airtime of media coverage was 8.8 hours. The total ad value from all media outlets was $169,620. Additionally, Red Sky took over social media channels and increased Facebook likes by more than 50% and generated 103,000 impressions on Twitter via the grand opening hashtag.

The new Village at Meridian really is like a miniature town; there’s a center square, with restaurants all around and a playground, and a beautiful pond that shoots up choreographed fountain shows on the hour. The Village is an outdoor family gathering place, and it’s quite stunning! We were impressed by the lovely architecture, sprawling “streets,” wide open spaces, and gorgeous movie theatre (with a bar and eatery inside!). StyleSpyGirlTanya Carnahan Minerva Roy
Expertise Applied
  • Strategic Counsel & Planning
  • Media & Influencer Relations
  • Social Media Strategy & Engagement
Village at Meridian
About Amber Broeckel

Leveraging her marketing, communication, social media and event management background, Amber Broeckel supports multiple clients in her role as Account Executive. Prior to joining Red Sky, she interned with the Community Transportation Association of Idaho (CTAI), where she ensured CTAI maintained a consistent online voice through its social media channels and website. Amber also worked with the Boise State University Transportation and Parking Department as a marketing coordinator.

Want to Talk?

Contact Amber Broeckel directly or call our office with any questions.

Stories Matter

Creating and sharing stories that matter is our why. It’s why we do what we do. We exist to help you communicate your why and thoughtfully weave it into every story you tell — whether it’s a social media post, a news article, a video, on your website or anywhere you connect with your audiences.