Treefort: Turn Your Back on the Action

There are two guiding sayings from my journalism education that stick with me the most...

The first, "If your mother says she loves you, check it out," is for another time and another blog post.

But the second rings true as we prepare to journey headlong into experience overload with the sixth edition of Treefort Music Fest: "Turn your back on the action...(to see the reaction to the action)."

The sensory overload from the numerous stages that spawn across Boise draw the eye and many a lens during this cultural explosion. But I find that the most fascinating - and lasting - images that bring the soul of Treefort to life are what I see when I turn my back on the action. 


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About Jess Flynn

CEO Jessica Flynn co-founded Red Sky after a career in journalism and a stint leading global communications for an all-season resort. Jessica’s strengths lie in her journalism roots, which enable her to ask the tough questions, seek creative solutions to communication challenges and incorporate multimedia and social elements into highly successful public relations campaigns on behalf of clients large and small, local and global.

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