Where business mindset meets creative spirit

Insights, information and inspiration to create and share your story more effectively.

Treefort: Turn Your Back on the Action

There are two guiding sayings from my journalism education that stick with me the most...

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Passion & Discourse Beyond the Legislative Session

As we head into another legislative session, issues near and dear to our hearts (and the future of our state) take center stage. But when the session ends, how do you keep the conversation going? How do you keep the right people informed and engaged to keep the momentum needed to inspire change? Without a legislative session, and media coverage of the leading issues, how do you keep these...

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What Would You Say You Do Here?

Beyond wanting to be Indiana Jones when I grew up, all I wanted was a James Bond car with the full arsenal and ejector seat. The closest I've come is driving the same damn car as the lead character in Office Space when it hit theaters. So when I get asked what we do at Red Sky, I tend to picture the Bobs.

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"Digital Divide" Whitepaper Earns Award

Healthcare technology can be frustratingly complex to explain, much less differentiate in a crowded field. Learn how we helped Inofile capture the digital divide between healthcare's haves and have nots to establish thought leadership in their specific niche, gain media awareness and build an undeniable case for their technology. Read More.

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Place & Community Branding Crops Up in Boise Valley

The “less-alternative” alternative to Portland or Seattle. A legacy of big innovation. Open space in our back-yard. An emerging contender in the wine industry. What makes the Boise Valley unique may differ based on who you ask, but many businesses, nonprofits and public agencies in our Valley (and around the world) are investing in place branding as a way to tell their story, increase revenue...

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A Day in the Life - Boise, Idaho

By Jess Flynn

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