Where business mindset meets creative spirit

Insights, information and inspiration to create and share your story more effectively.

Make the Jump: Surviving the Purge

It’s the great purge season. Or, perhaps more kindly, the great reset. Welcome to the turn of the year when we say out with the old and in with the new - whether we’re talking about goals, resolutions or inboxes. We take stock of where we are in the world and what is to come. And we consciously (or otherwise) clear the path for new inspiration and inputs. Thus, all inboxes and the emails that...

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How to Engage Millennials: Influencing the Influencers

You may have noticed that millennials are dominating today’s headlines, causing a stir for companies tasked with hiring this growing demographic, and poking holes in traditional marketing and economic models. So what’s all the fuss about?
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What’s the Future of Communications? A Trifecta to Remember

As I put on my future-focus lens for our annual Red Sky Summit (an event bringing clients, partners and peers together to inform, improve and inspire) earlier this month, several key themes emerged.

One being that as we approach 2016, we're still waiting for several of the predictions for 2015 to emerge:

  • The impact of the IoT (Internet of Things) on our health and home, and how technology...
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What Would You Say You Do Here?

Beyond wanting to be Indiana Jones when I grew up, all I wanted was a James Bond car with the full arsenal and ejector seat. The closest I've come is driving the same damn car as the lead character in Office Space when it hit theaters. So when I get asked what we do at Red Sky, I tend to picture the Bobs.

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4 Reasons to Engage Your Audience in a Snap

Social media has never been Vegas. That moment you’d rather forget? Documented on a permanent timeline on the most used and visible channels. So when a new social platform removed permanence from the equation, it completely evolved the way users interact. Today it is a gold mine for anyone seeking a truly unique way to engage an audience.

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When Easy Sets Brands Apart

by Christina Lenkowski

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