Where business mindset meets creative spirit

Insights, information and inspiration to create and share your story more effectively.

Klout: Innovative? Ego-fueled? Debate!

A week ago Klout (an online tool that measures one’s influence on social media) inspired a lot of dialogue when it announced a partnership with American Airlines.

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United Considers You Cargo

by Chad Biggs

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When Tweets Attack

By Chad Biggs

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12 Reasons We're Smarter This Week

Last Friday a number of us attended the last stop of the Ragan Content Marketing Bootcamp for 2013, following its natural progression from New York, Chicago and D.C. to Boise. Twenty four of us joined Ragan Communications CEO Mark Ragan as he guided us through an all day session focused on content. (Have we mentioned content is a key focus of our agency? We were a bit giddy.)

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You Think This is a Game? (It is.)

After moving to Boise last summer, one of the things I missed most about Seattle was the Sounders. As a lifelong soccer fan, the Sounders joining the ranks of Major League Soccer in 2009 was the epitome of excitement for my family and me. Finally having a top-level professional soccer team to call my own, I never missed a match, followed news closely on Twitter and was at the beck and call of...

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Why Do People Hire Us Again?

By Chad Biggs

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