Where business mindset meets creative spirit

Insights, information and inspiration to create and share your story more effectively.

6 Reasons Why Treefort 6 Will Top Them All

Yeah, we know... there are way more than six reasons why this Treefort Music Fest will take our favorite festival above and beyond the amazing experiences of years past.  But in honor of the sixth anniversary, we pulled together some of the most exciting changes and additions we can't wait to see.

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Perfecting Your Pitch

by Amber Broeckel

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Place & Community Branding Crops Up in Boise Valley

The “less-alternative” alternative to Portland or Seattle. A legacy of big innovation. Open space in our back-yard. An emerging contender in the wine industry. What makes the Boise Valley unique may differ based on who you ask, but many businesses, nonprofits and public agencies in our Valley (and around the world) are investing in place branding as a way to tell their story, increase revenue...

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Falling in Love with Your Hometown

Courtesy: Morgan Wolf Design
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Don't Be A Bystander

Having moved across the country twice in the past few years (Oregon>New Hampshire>Idaho), I can say with full confidence I know what it’s like to face the daunting task of finding yourself in a completely new environment.

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Beach Blanket Blogging

Buenos dias! This blog comes to you direct from the beautiful Mexican beach of Playa Escondida. Why am I blogging from a beach you ask? ¿¡Por que no!? As I've been enjoying my vacation and stay at this lovely jungle resort (it's like Ewok Village, on the beach) I've noticed how public relations and customer service industries relate.

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